Dayna Marci Fields

dmf333@gmail.com

Education: University of Missouri; Columbia, MO

Bachelor of Journalism, News Editorial emphasis

Graduation Date: August 2008

• Nominated for the Chancellor’s Excellence in Leadership Award, 2008

Experience:

SEO Design Solutions, Inc.; Chief Web Editor August 2009 – Present

Search engine optimization company, located at the John Hancock Center Chicago, Ill.

• Manages and edits all incoming content from writers

• Manages client’s social media campaigns and pitches story ideas

• Writes daily SEO-friendly blogs and sales copy for client Web sites

• Edits sales copy and landing pages for AP style, grammar and punctuation

*Writing samples from SEO Design Solutions

Teddie Kossof’s Salon; Social Media Director October 2008 – August 2009

High-end concept salon, more than 10,000 clients Northfield, Ill.

• Developed and maintains social networking profiles, such as Facebook and Twitter

• Generated compelling content, articles and videos to lure in Web site hits

• Front desk receptionist duties; excellent organization and customer service skills

• Brainstormed fresh marketing ideas, new sales tactics and multi-media story ideas

Concierge Preferred magazine; Freelance writer August 2008 – August 2009

Chicago tourism magazine and Web site, distribution to all major Chicago hotels Chicago, Ill.

• Wrote articles and Chicago guides for print and online magazine edition

• Created online listings of events and restaurants using a content management system

• General editing throughout the site for AP style, grammar and punctuation

*Writing samples from Concierge Preferred

Columbia Missourian; Intern reporter/copy editor May 2007 – August 2008

Daily community newspaper, circulation 9,000 Columbia, Mo.

• Copy editor, six months

• Reporter, six months (enterprise beat, hyper-local beat)

• Trained in a Web-first, deadline-driven newsroom

• Edited for AP style, grammar and punctuation on Web site and print edition

• Checked facts and quotes with sources and reporters

*Writing samples from the Columbia Missourian

Key Skills:

• Personable communication skills; a general enthusiasm to learn; and a dedication to produce a great product.
• Proficient with Audacity, Final Cut Express, content management systems, Microsoft Office and Apple or PC computers.
• Proficient with search engine optimization and multi-media platforms; familiar with HTML and Web site analytics.
• Excellent knowledge of the Associated Press Stylebook, research tactics, fact checking, editing and proof reading.
• Experience working both on individual assignments and on group projects.

Activities:

• Works with freelance graphic designer to create compelling marketing tools like brochures, business cards, door hangers, banners, etc.
• Writes and edits on a freelance basis for various publications.
• Works on www.thejewishgiftshop.com as a spare-time project.